This track explores the impact of nonconscious processes on consumer behavior, focusing on how automatic cognitive functions influence decision-making. Researchers are invited to present findings on the interplay between subconscious influences and consumer choices.

This session aims to delve into various cognitive models that explain consumer decision-making processes. Contributions should highlight theoretical frameworks that elucidate how consumers process information and arrive at purchasing decisions.

This track examines the role of environmental factors in shaping consumer behavior, including physical, social, and cultural contexts. Papers are encouraged to investigate how these influences affect consumer perceptions and actions.

This session focuses on the dynamics of attitude formation and change within the context of marketing strategies. Researchers are invited to discuss the psychological mechanisms that drive shifts in consumer attitudes towards brands and products.

This track investigates the cognitive processes involved in how consumers acquire, interpret, and utilize information. Submissions should address the implications of these mechanisms for marketing practices and consumer engagement.

This session explores how cultural backgrounds and individual differences shape consumer behavior and decision-making. Papers should highlight the significance of diversity in understanding consumer psychology.

This track examines the complexities of decision-making within family and group contexts. Contributions should focus on the dynamics of collective consumer behavior and the factors influencing group decisions.

This session aims to explore the psychological factors that underpin consumer-brand relationships. Researchers are encouraged to present studies that investigate emotional, cognitive, and motivational aspects of brand loyalty.

This track focuses on the effectiveness of persuasive communications in influencing consumer behavior. Papers should analyze the psychological responses to various marketing messages and their impact on consumer actions.

This session investigates the role of automatic stereotyping and prejudice in shaping consumer perceptions and behaviors. Contributions should explore the implications of these biases for marketing strategies.

This track aims to bridge the gap between consumption experiences and theoretical frameworks in consumer behavior. Researchers are invited to present empirical studies that enhance our understanding of the experiential aspects of consumer decision-making.