International Conference on Strategic Branding and Market Positioning in Sports - (ICSBMPS-27)


13th - 14th January, 2027 | Nonthaburi, Thailand

Multi-format (In-person/Virtual)

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Important Dates

Pre-registration Deadline

14th December, 2026

Paper Submission Deadline

19th December, 2026

Last Date Of Registration

29th December, 2026

Date Of Conference

13th - 14th January, 2027

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Sample Abstract
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Call for Papers

The (ICSBMPS-27) is dedicated to advancing research excellence by bringing together leading scholars, scientists, and professionals from across the globe. It provides a platform for the dissemination of high-quality research and innovative methodologies.

With a strong focus on Sports Management, the conference promotes research that contributes to academic depth, practical insights, and interdisciplinary knowledge integration.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Brand identity development in sports
  • Market positioning strategies for teams
  • Influence of branding on fan loyalty
  • Case studies of successful sports branding
  • Role of sponsorship in brand positioning
  • Brand equity measurement in sports
  • Crisis management in sports branding
  • Digital branding strategies for sports
  • Impact of athlete endorsements on brands
  • Brand storytelling in sports marketing
  • Emerging trends in sports branding
  • Cultural considerations in sports branding
  • Brand partnerships and collaborations
  • Rebranding strategies for sports organizations
  • Consumer perceptions of sports brands
  • Brand differentiation in competitive markets
  • Social responsibility in sports branding
  • Branding challenges in global markets
  • The role of design in sports branding
  • Future directions in sports brand management

Peer Review Process

All submissions will be evaluated through a structured peer-review process to ensure academic rigor and contribution to the field. Accepted papers will be presented and may be considered for publication in high-quality journals and indexed conference proceedings.

Registration Details

Secure your participation by completing the registration process at the earliest. Limited presentation slots are allocated on a first-come, first-served basis.

Publication Opportunities

High-quality submissions will be prioritized for publication opportunities in recognized journals and indexed proceedings.

Submit Your Paper Today Register Early & Reserve Your Slot