International Conference on Behavioral Targeting and Digital Advertising - (ICBTDA-27)


31st - 1st April, 2027 | Geneva, Switzerland

Multi-format (In-person/Virtual)

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Important Dates

Pre-registration Deadline

1st March, 2027

Paper Submission Deadline

6th March, 2027

Last Date Of Registration

16th March, 2027

Date Of Conference

31st - 1st April, 2027

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Call for Papers

The (ICBTDA-27) is dedicated to advancing research excellence by bringing together leading scholars, scientists, and professionals from across the globe. It provides a platform for the dissemination of high-quality research and innovative methodologies.

With a strong focus on Data Analytics, E Commerce, Marketing, the conference promotes research that contributes to academic depth, practical insights, and interdisciplinary knowledge integration.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Behavioral targeting strategies in advertising
  • Impact of personalization on ad effectiveness
  • Ethics of behavioral targeting practices
  • Case studies in successful digital advertising
  • Using data for targeted advertising campaigns
  • Challenges in implementing behavioral targeting
  • Role of AI in digital advertising strategies
  • Consumer perceptions of targeted ads
  • Behavioral data collection methods
  • Future trends in digital advertising
  • Integrating behavioral targeting with analytics
  • Impact of mobile on behavioral targeting
  • Behavioral targeting in social media marketing
  • Measuring effectiveness of targeted campaigns
  • Behavioral targeting for customer retention
  • Best practices for ethical targeting
  • Using behavioral insights for ad creatives
  • Impact of ad fatigue on targeting strategies
  • Behavioral targeting in e-commerce advertising
  • Emerging technologies in digital advertising

Peer Review Process

All submissions will be evaluated through a structured peer-review process to ensure academic rigor and contribution to the field. Accepted papers will be presented and may be considered for publication in high-quality journals and indexed conference proceedings.

Registration Details

Secure your participation by completing the registration process at the earliest. Limited presentation slots are allocated on a first-come, first-served basis.

Publication Opportunities

High-quality submissions will be prioritized for publication opportunities in recognized journals and indexed proceedings.

Submit Your Paper Today Register Early & Reserve Your Slot