International Conference on Strategic Brand Alliances and Co-Creation - (ICSBAC-27)


29th - 30th January, 2027 | Surrey, Canada

Multi-format (In-person/Virtual)

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Important Dates

Pre-registration Deadline

30th December, 2026

Paper Submission Deadline

4th January, 2027

Last Date Of Registration

14th January, 2027

Date Of Conference

29th - 30th January, 2027

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Sample Abstract
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Call for Papers

The (ICSBAC-27) is dedicated to advancing research excellence by bringing together leading scholars, scientists, and professionals from across the globe. It provides a platform for the dissemination of high-quality research and innovative methodologies.

With a strong focus on Marketing, the conference promotes research that contributes to academic depth, practical insights, and interdisciplinary knowledge integration.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Strategic brand alliances for growth
  • Co-creation strategies in brand partnerships
  • Case studies on successful brand alliances
  • Impact of co-branding on consumer perception
  • Challenges in managing brand collaborations
  • Innovative marketing strategies for alliances
  • Building trust in brand partnerships
  • Consumer engagement through co-creation
  • Measuring success in brand alliances
  • Ethical considerations in brand collaborations
  • Future trends in strategic brand alliances
  • Role of technology in brand co-creation
  • Cultural factors influencing brand partnerships
  • Collaborative marketing initiatives for brands
  • Impact of brand alliances on loyalty
  • Community building through brand collaborations
  • Leveraging social media for brand alliances
  • Integrating sustainability in brand partnerships
  • Consumer feedback in co-creation processes
  • Brand storytelling in strategic alliances

Peer Review Process

All submissions will be evaluated through a structured peer-review process to ensure academic rigor and contribution to the field. Accepted papers will be presented and may be considered for publication in high-quality journals and indexed conference proceedings.

Registration Details

Secure your participation by completing the registration process at the earliest. Limited presentation slots are allocated on a first-come, first-served basis.

Publication Opportunities

High-quality submissions will be prioritized for publication opportunities in recognized journals and indexed proceedings.

Submit Your Paper Today Register Early & Reserve Your Slot