International Conference on Performance Marketing and Marketing Techniques - (ICPMMT-27)


20th - 21st January, 2027 | Athens, Greece

Multi-format (In-person/Virtual)

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Important Dates

Pre-registration Deadline

21st December, 2026

Paper Submission Deadline

26th December, 2026

Last Date Of Registration

5th January, 2027

Date Of Conference

20th - 21st January, 2027

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Sample Abstract
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Call for Papers

The (ICPMMT-27) is dedicated to advancing research excellence by bringing together leading scholars, scientists, and professionals from across the globe. It provides a platform for the dissemination of high-quality research and innovative methodologies.

With a strong focus on Marketing, the conference promotes research that contributes to academic depth, practical insights, and interdisciplinary knowledge integration.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Performance metrics in marketing techniques
  • Innovative performance marketing strategies
  • Impact of data analytics on marketing
  • Challenges in performance marketing measurement
  • Consumer psychology in performance marketing
  • Digital channels for performance marketing
  • Case studies in successful performance marketing
  • Role of SEO in performance marketing
  • Email marketing performance optimization
  • Social media strategies for performance marketing
  • Influencer partnerships in performance marketing
  • Ethics in performance marketing practices
  • Emerging trends in performance marketing
  • Cross-channel performance marketing strategies
  • Customer journey mapping in marketing
  • Performance marketing for startups
  • Impact of AI on performance marketing
  • Legal considerations in performance marketing
  • Future of performance marketing techniques
  • Integrating traditional and performance marketing

Peer Review Process

All submissions will be evaluated through a structured peer-review process to ensure academic rigor and contribution to the field. Accepted papers will be presented and may be considered for publication in high-quality journals and indexed conference proceedings.

Registration Details

Secure your participation by completing the registration process at the earliest. Limited presentation slots are allocated on a first-come, first-served basis.

Publication Opportunities

High-quality submissions will be prioritized for publication opportunities in recognized journals and indexed proceedings.

Submit Your Paper Today Register Early & Reserve Your Slot