International Conference on Marketing Metrics and Performance Analytics - (ICMMPA-26)


27th - 28th October, 2026 | Naples, Italy

Multi-format (In-person/Virtual)

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Important Dates

Pre-registration Deadline

27th September, 2026

Paper Submission Deadline

2nd October, 2026

Last Date Of Registration

12th October, 2026

Date Of Conference

27th - 28th October, 2026

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Call for Papers

The (ICMMPA-26) is dedicated to advancing research excellence by bringing together leading scholars, scientists, and professionals from across the globe. It provides a platform for the dissemination of high-quality research and innovative methodologies.

With a strong focus on Data Analytics,Marketing,Business, the conference promotes research that contributes to academic depth, practical insights, and interdisciplinary knowledge integration.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Key performance indicators for marketing success
  • Data-driven metrics for campaign evaluation
  • Impact of analytics on marketing performance
  • Case studies on effective marketing metrics
  • Challenges in measuring marketing effectiveness
  • Future trends in marketing performance analytics
  • Integrating customer feedback into metrics
  • Best practices for marketing performance measurement
  • Role of technology in analytics-driven marketing
  • Ethics of data use in performance analytics
  • Leveraging big data for marketing insights
  • Customer lifetime value as a performance metric
  • Social media metrics for brand evaluation
  • Innovations in marketing analytics technologies
  • Measuring ROI of digital marketing campaigns
  • Cross-channel performance measurement strategies
  • Utilizing predictive analytics for marketing success
  • Impact of market trends on performance metrics
  • Data visualization techniques for marketing analytics
  • Building a culture of data-driven marketing

Peer Review Process

All submissions will be evaluated through a structured peer-review process to ensure academic rigor and contribution to the field. Accepted papers will be presented and may be considered for publication in high-quality journals and indexed conference proceedings.

Registration Details

Secure your participation by completing the registration process at the earliest. Limited presentation slots are allocated on a first-come, first-served basis.

Publication Opportunities

High-quality submissions will be prioritized for publication opportunities in recognized journals and indexed proceedings.

Submit Your Paper Today Register Early & Reserve Your Slot

Empowering Research Continuity

At Research Leagues, academic engagement continues without interruption despite the current global situation. Researchers can present and publish through online and integrated participation pathways.