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ICSMSBM · Registering as Listener

International Conference on Sports Marketing, Sponsorship, and Brand Management

26th Sep – 27th Sep 2026 Bordeaux, France Standard / Physical Participation

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ConferenceICSMSBM

ModeStandard / Physical

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Conference Session Tracks

SDG-Aligned Research Themes

International Conference on Sports Marketing, Sponsorship, and Brand Management conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 9 - Industry, Innovation and Infrastructure

SDG 12 - Responsible Consumption and Production

This track explores cutting-edge marketing strategies that enhance brand visibility in the sports sector. Emphasis will be placed on case studies demonstrating successful campaigns and their impact on consumer engagement.

This session will analyze the dynamics of sponsorship in building and sustaining sports brands. Discussions will focus on the effectiveness of sponsorship deals and their influence on brand loyalty.

This track examines the psychological factors that drive consumer decisions in the sports industry. Insights into consumer preferences and behaviors will be shared to inform marketing strategies.

This session will investigate the role of media communication in fostering fan engagement and loyalty. The impact of digital platforms on sports marketing will be a focal point of discussion.

This track focuses on effective advertising strategies tailored for the sports market. Participants will explore innovative advertising techniques that resonate with sports audiences.

This session will highlight emerging global trends that shape sports branding practices. Participants will discuss how cultural differences influence branding strategies across various markets.

This track delves into the various merchandising strategies that contribute to revenue generation in sports. Case studies will illustrate successful merchandising initiatives and their financial impact.

This session will explore the significance of strategic partnerships in enhancing sports marketing efforts. The focus will be on collaborative initiatives that drive brand growth and market reach.

This track will discuss the application of analytics in understanding market trends and consumer behavior in sports marketing. Participants will learn how data-driven insights can optimize marketing strategies.

This session will highlight innovative business practices within sports management that drive brand success. Discussions will focus on entrepreneurial approaches and their implications for the sports industry.

This track will examine the evolving landscape of sports sponsorship and its future directions. Participants will engage in discussions about the challenges and opportunities presented by new market dynamics.