International Conference on Cross-Cultural Marketing and Global Consumer Insights - (ICCCMGCI-27)


20th - 21st March, 2027 | London, UK

Multi-format (In-person/Virtual)

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Conference Programme

Tentative Conference Agenda

Explore the proposed two-day programme organised around conference-aligned SDGs and their mapped Session Tracks.

Conference Format Hybrid Conference In-person and virtual participation
Programme 2 Days 20–21 March 2027
Academic Scope 11 Tracks Conference Session Tracks
Agenda Structure 4 SDG Sessions SDG-focused technical sessions
Conference SDG Alignment 8 SDGs SDGs 1, 4, 8, 9, 10, 11, 12 and 17
Tentative Agenda & Timings

Session timings, sequence, track grouping and allocations are tentative and subject to change. Final timings will be confirmed closer to the conference. All timings follow the local time of the conference location.

SDG-Based Agenda Structure

The conference-aligned SDGs are distributed across the four Concurrent Technical Sessions and show the conference's overall SDG alignment for each part of the programme. Session Tracks follow their own sequence and are scheduled once.

Day 01

Conference Schedule

20 MAR 2027 HYBRID
  1. 09:00 AM 09:30 AM

    Registration, Welcome Kit Collection & Virtual Check-in

    Participant arrival, credential verification and virtual lobby access.

    HYBRID
  2. 09:30 AM 09:45 AM

    Networking Tea & Digital Welcome

    Informal networking for on-site and virtual participants.

    HYBRID
  3. 09:45 AM 10:30 AM

    Welcome Address, Opening Plenary & Keynote Presentation I

    Opening of the conference and introduction to its research focus.

    PLENARY
  4. 10:30 AM 12:30 PM
    1 4
    SDG-Focused Technical Session I

    SDG 1 · No Poverty ·SDG 4 · Quality Education

    3 TRACKS
    Track 01
    Cultural Adaptation in Global Marketing
    Track 02
    Consumer Behavior Across Borders
    Track 03
    Global Branding Strategies
  5. 12:30 PM 01:30 PM

    Lunch & Networking Break

    Refreshment interval and networking opportunity.

    BREAK
  6. 01:30 PM 03:30 PM
    8 9
    SDG-Focused Technical Session II

    SDG 8 · Decent Work and Economic Growth ·SDG 9 · Industry, Innovation and Infrastructure

    3 TRACKS
    Track 04
    Multicultural Marketing Approaches
    Track 05
    International Marketing Campaigns: Success and Challenges
    Track 06
    Market Segmentation in a Global Context
  7. 03:30 PM 04:00 PM

    Interactive Q&A, Day 1 Summary & Group Photo

    Closing interaction and key takeaways from the first day.

    CLOSING
View Day 02 Schedule →
Day 02

Conference Schedule

21 MAR 2027 HYBRID
  1. 09:00 AM 09:15 AM

    Participant Check-in & Day 2 Welcome

    On-site attendance confirmation and virtual lobby access.

    HYBRID
  2. 09:15 AM 10:00 AM

    Keynote Presentation II

    Expert address on the future of the conference research domain.

    PLENARY
  3. 10:00 AM 12:00 PM
    10 11
    SDG-Focused Technical Session III

    SDG 10 · Reduced Inequalities ·SDG 11 · Sustainable Cities and Communities

    3 TRACKS
    Track 07
    Digital Global Marketing Trends
    Track 08
    Localization Strategies in International Marketing
    Track 09
    Marketing Analytics for Global Insights
  4. 12:00 PM 01:00 PM

    Lunch & Networking Break

    Refreshment interval and professional networking.

    BREAK
  5. 01:00 PM 03:00 PM
    12 17
    SDG-Focused Technical Session IV

    SDG 12 · Responsible Consumption and Production ·SDG 17 · Partnerships for the Goals

    2 TRACKS
    Track 10
    Brand Positioning in Diverse Markets
    Track 11
    Innovations in Cross-Border Marketing
  6. 03:00 PM 03:30 PM

    Publications, Best Paper & Best Presentation Awards

    Publication guidance and recognition of outstanding research contributions.

    AWARDS
  7. 03:30 PM 04:00 PM

    Valedictory Session, Closing Remarks & Group Photo

    Conference summary, acknowledgements and formal conclusion.

    CLOSING
← Back to Day 01 Schedule
Conference-Aligned SDGs The conference aligns with the following United Nations Sustainable Development Goals.
1 No Poverty 4 Quality Education 8 Decent Work and Economic Growth 9 Industry, Innovation and Infrastructure 10 Reduced Inequalities 11 Sustainable Cities and Communities 12 Responsible Consumption and Production 17 Partnerships for the Goals

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